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Walmart’s budding beauty play | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
Tanya Kostiw

Walmart is gearing up to roll out its Flower cosmetics line – a collaboration with celeb Drew Barrymore – which aims to be a prestige brand at a mass price.

Within the cosmetics category, the retailer has taken notice of the high-end segment’s growth, says Jennifer Stahlke, senior director of merchandising for cosmetics, Walmart. And though this elevated quality is sought-after, it is not affordable for everyone.

http://strategyonline.ca/2014/09/23/walmarts-budding-beauty-play/
 

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